The BlackBerry PlayBook – What’s in a name?
by Obi on Sep.28, 2010, under Smartphones
I really do not like the name “BlackBerry PlayBook” , and I don’t think I am the only one. Yes, it just a name, but RIM in the past have picked a lot of great names, and made them household. Such model names as Curve, Storm, and Bold will be forever remembered as BlackBerrys, even by the not so techy people out there. I’m sure RIM has their reasons for such a name (none that I have seen, nor care to contemplate) but I just do not think the name will ever sit right with me, personally.
Rant 2: One more major personal complaint about this name…..it has no model number i.e BlackBerry Bold 9700, BlackBerry 9650. I have been using devices in the BlackBerry line for some 4 years now, and never have I referred to a BlackBerry device as a “Curve” or “Storm”. I have spoken it as “8900” or “Storm 9550”. Maybe I speak it this way because I may be a little technical, or maybe I am just being more specific to avoid confusion with model names that include many different devices (Curve 8300, 8310, 8320, 8520, 8530, 8900 and so on). Or it might be that structuring a sentence like “My 9700’s battery life is awesome!” just rolls off the tongue better. Either way, I feel like I need a number, so I designate this device the BlackBerry PlayBook 1000 (since it isn’t taken, or I am too young to remember it :p ). It doesn’t have to, nor will it catch on, but it will help me sleep at night.
I am very excited for the release of this device, and was very surprised that it looks so good (gotta love the webOS like multitasking interface :p ). I would also like to thank RIM for most likely releasing this after January, so all of us can use our tax return to pick one up . All in all, a name is just a name, and has no impact on the device. But when you here the word PlayBook, your first thought will be of football, not a BlackBerry tablet, and to me that is a mistake.
September 28th, 2010 on 8:15 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a supreme whether decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 9:07 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 9:12 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 10:00 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 11:00 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 11:01 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 11:01 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 28th, 2010 on 11:32 pm
[...] RIM no disbelief wants a high-profit consumer marketplace Apple has grabbed with iPad though knows their normal bottom as good as most appropriate hopes for early embracing a cause have been with their existent craving customers. That’s a absolute if decidedly churned bag of harm when it comes to marketing. In fact, it might not even be what traditional BlackBerry owners were seeking for. [...]
September 28th, 2010 on 11:48 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 29th, 2010 on 2:19 am
My issue with the name is it doesn’t sound very business-like, which is how it’s used for a good chunk of the preview video. Will someone remind the sales team to take a PlayBook with them to the meeting? But for the consumer market it works. As for the model numbers, my guess is that carrier-specific versions would need to carry one.
I like that it doesn’t appear to be missing any features in its debut, unlike Apple who releases devices piece-by-piece. I also liked getting a preview of the new OS, which I hope appears on the next Storm in some shape or form. My biggest fear will be having to pick between the two if both the PlayBook and Storm3 are release at the same time on Verizon’s LTE network, but that CES keynote needs something to announce!
September 29th, 2010 on 3:01 am
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 29th, 2010 on 9:03 am
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 29th, 2010 on 1:10 pm
Unfortunately, the QNX OS will not see a BlackBerry Device till after BlackBerry 7
September 29th, 2010 on 5:27 pm
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
September 30th, 2010 on 6:13 am
[...] RIM no doubt wants the high-profit consumer market Apple has grabbed with iPad but knows their traditional base and best hopes for early adoption are with their existing enterprise customers. That’s a powerful if decidedly mixed bag of hurt when it comes to marketing. In fact, it may not even be what traditional BlackBerry owners were looking for. [...]
October 17th, 2010 on 3:19 am
I have often used BlackBerry mobile phones since I could afford one. They’re really reliable and have lots of great features. However when I heard of the brand new BlackBerry PlayBook, I became very thrilled. This certainly rivals the Apple iPad with additional features. It’d work excellent with my BlackBerry bold for work and school. I cannot wait to get one early next year.
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- Kris
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